The Underground Factory

The Underground Factory

Industry

Design

Client

N/A - Concept

Service

Creative Design

Date

May 2025

This project explores the radical collaboration between Andy Warhol and The Velvet Underground through a poster, book jacket, book and DVD titled The Underground Factory. It captures the raw sound and visual edge of 1960s New York’s underground scene, where Warhol’s bold, repetitive pop art met the Velvet Underground’s dark, experimental music. The designs will reflect the industrial, stripped-down aesthetic of The Factory and the cool detachment and dissonance of the band. The goal is to show how this art/music partnership reshaped creative expression and still speaks to rebellion, identity and the punk and rock movement.

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